COLD ACQUISITION

Cold acquisition is still an effective method of lead generation, especially in the business market. However, own employees are often reluctant to pick up the phone for cold calling, also known as telemarketing or cold calling. Larger call centers or 'calling agencies' often come across as impersonal or fail to strike the right chord with the customer. At the Leadmasters, we do things differently. We immerse ourselves in your business and call on behalf of your company. This way, the potential customer on the other end of the phone doesn't know that you have engaged an external sales team, but you can still close the deal you had long hoped for.

Sometimes a physical appointment is realized within one sales conversation; more complex issues usually require more contact moments. We warm up the contact until the lead is qualified for sales. We keep track of everything in your CRM system, so you know exactly what the situation is.

The great advantage of an external sales team is that your sales team can keep all focus on existing prospects and customers. You can fairly divide your attention over your current customers, so they don't miss out. By outsourcing your cold calling to the Lead Followers, your current customers are never left out in the cold.