COLD ACQUISITION

SERVICE

connections through personal contact
Building a customer relationship
Receiving qualified sales leads

Relieving your entire sales team

COLD ACQUISITION IN A BUSINESS MARKET

Cold calling remains an effective lead generation strategy, especially in the B2B market. However, own employees are often reluctant to pick up the phone for cold calling, also known as telemarketing or cold calling. Call centers frequently come across as impersonal or fail to strike the right chord with potential clients. At LeadMasters International, we do things differently. We take the time to understand your business and call on your behalf. This way, your potential clients have no idea you’ve engaged an external sales team, while you still close the deals you’ve been hoping for.

Outsourcing Cold Calling? Combine a personal approach with smart processes and maximum efficiency

MAKING A REAL CONNECTION

Leadmasters International is a team of sales specialists that performs cold calling for you. See us as an extension of your sales team. We make the first contact with companies you want to do business with. During the conversations, we ask in-depth questions about the needs of the lead, not in a pushy way, but in an interested manner. Our salespeople build sales conversations, listen well, and know exactly how to structure a sales talk. We handle the preliminary process, after which you close the deal. Through good cooperation, you know exactly which lead has become a prospect and who has moved from the cold list to the warm list. When a customer is ready to close a deal, we notify you immediately so you can finish the job.

WARMING UP THE CONTACT

Sometimes a physical appointment is realized within one sales conversation; more complex issues usually require more contact moments. We warm up the contact until the lead is qualified for sales. We keep track of everything in your CRM system, so you know exactly what the situation is.

The great advantage of an external sales team is that your sales team can keep all focus on existing prospects and customers. You can fairly divide your attention over your current customers, so they don't miss out. By outsourcing your cold calling to Leadmasters International, your current customers are never left out in the cold.

HOW WE WORK: KICK-OFF AND EXECUTION

We always start with an online setup session to get to know your business and align on the strategy. This includes:

• Gaining insights into your target audience, products, and tone of voice
• Preparing lead and prospect lists
• Setting up calling software and crafting call scripts
• Training our sales team on your approach
• Aligning practical collaboration steps (who does what, and when)

We use calling software that can be connected to your own business number for recognizability and trust. Cold calls are executed using this software, and when deeper CRM integration is needed, we advise on the best setup. This ensures a combination of speed and quality.

KEEP YOUR TEAM FOCUSED

We handle the initial stages so your team can focus on closing deals. Whether it’s securing a meeting in a single call or nurturing complex leads through multiple touchpoints, we warm up your contacts until they’re ready for sales. Everything is tracked in your CRM for complete transparency.

BOOK A MEETING

Would you like to discuss lead follow-up and/or customer service at your company? Book a free meeting in our calendar and let's talk! We are always ready for you and your (potential) customers.

FAQ - Cold acquisition

What is cold calling?

Cold calling is the proactive approach of contacting companies with whom there is no existing client relationship. We use various methods for this, such as sales campaigns, phone-based acquisition, and LinkedIn.

Is cold calling allowed?

Yes, cold calling is allowed, provided you comply with the applicable regulations. At LeadMasters International, we fully adhere to European laws and regulations, ensuring you can conduct outreach with confidence.

Is cold calling still relevant today?

Absolutely. Especially in a digital world, personal contact makes the difference. Cold calling remains an effective and valuable way to attract new clients.

How does LeadMasters International ensure a personal approach?

We take the time to understand your business, your target audience, and your tone of voice. This ensures we sound like an extension of your team, resulting in relevant and genuine conversations.

What is the difference between LeadMasters International and a traditional call center?

We are not a call center; we work as an extension of your organization. We operate within your systems, fully align our approach with your processes, and focus on quality appointments. Our average conversion rate is around 80%.

How quickly can you start with cold calling?

We can act quickly. The setup takes half a day, and thanks to our streamlined processes, we can launch your campaign shortly thereafter.