Saskia Dors

Marketing Qualified Leads (MQL) vs. Sales Qualified Leads (SQL)

How marketing automation makes sales collaboration more efficient

How strong collaboration between marketing and sales drives more revenue

Lead generation vs. lead follow-up: What’s the difference and why do you need both?

When should you use warm acquisition and how do you approach it strategically?

5 Common cold calling mistakes and how to avoid them for better results

What is lead follow-up and why do so many companies miss out?

Combine inbound and outbound? Here’s how to maximize your sales results